Maruti Suzuki Victoris: What Is It?
- Launch & Positioning
Positioned between the Brezza and Grand Vitara models, the Victoris makes its premiere as Maruti Suzuki’s flagship SUV in its Arena dealership network on September 3, 2025. Following the Grand Vitara, this is Maruti’s second midsize SUV.
2. Name Meaning
“Victoris” is derived from Latin and means “victory,” a daring hint to its aspirations.
3. Global Ambition
Maruti intends to export the Victoris to more than 100 nations, so it’s not just for India.
Design & Features
- Exterior
The Victoris features LED projector headlamps, a connected LED tail-light bar, a chrome-accented grille, thick body cladding, and skid plates, all of which were influenced by the impending e-Vitara EV. It has 17–18-inch alloy wheels, and dual-tone models that contrast with blacked-out roof rails and pillars are available.
- Dimensions
With a wheelbase of 2,600 mm, it is roughly 4,360 mm long, 1,795 mm wide, and 1,655 mm height.
2. Interior & Tech
The cabin is a tech-lover’s dream:
- A 10.25-inch instrument cluster that is entirely digital
2. 10.1–10.25-inch SmartPlay Pro X infotainment screen with built-in app store with OTA updates, wireless Apple CarPlay, Android Auto, and Alexa support
3. The “Theatre on Wheels” is an eight-speaker Harman Infinity system featuring Dolby Atmos surround sound.
4. A panoramic sunroof, ventilated front seats, an 8-way power-adjustable driver seat, wireless charging, a HUD, a PM2.5 air purifier, ambient lighting that can be customized, a gesture-controlled operated tailgate, and more are examples of comfort enhancements.
Pricing & Variants
- Booking Started
Booking tokens for ₹11,000 has been accessible since inception.
2. Variants
Six basic trim levels are offered: LXi, VXi, ZXi, ZXi (O), ZXi+, and ZXi+(O); AWD variants have better specifications.
3. Expected Price Range
estimated based on configuration, ranging from ₹9 to ₹18 lakh.
Performance & Powertrains
- Engine Configurations
Similar to the Grand Vitara in terms of platform and engines, it comes in:
- 1.5-liter mild-hybrid gasoline engine (about 103 PS) with either manual or automatic (FWD) and automatic AWD
2. A 1.5 L powerful hybrid with an e-CVT (≈116 PS)
3. A 1.5 L CNG version that conserves boot space thanks to a world-first underbody twin-tank desig
Efficiency
- Petrol MT: ~21.18 km/l, AT: ~21.06 km/l
2. Strong Hybrid: ~28.65 km/l
3. CNG: ~27.02 km/kg (underbody tank)
AWD Option
For increased capability, it is available with AWD (AllGrip Select), which has several terrain settings and hill descent control.
Safety & Driver Assistance
- 5-Star Rating for Bharat NCAP
obtained 43/49 for child safety and 31.66/32 for adult passengers.
2. Safety Features (Standard)
Reverse parking sensors, a 360-degree camera, ESP, traction control, hill hold, TPMS, six airbags, ABS with EBD, and an electronic parking brake with brake hold
3. Level-2 ADAS (First for Maruti)
features adaptive cruise control, lane-keep assistance, blind spot detection, rear cross-traffic alert, high-beam assist, automatic emergency braking, and more.
4. Prospects for the Market
- Competitive Positioning
intends to compete with well-known midsize SUVs, like the Honda Elevate, Toyota Hyryder, Hyundai Creta, and Kia Seltos.
2. Strategic Rationale
In line with growing consumer demand in this market, this SUV expands Maruti’s SUV lineup.
Table of Results
| Feature | Details |
|---|---|
| Segment | Midsize/compact SUV (Arena flagship) |
| Powertrains | Mild-hybrid, Strong-hybrid, CNG + AWD option |
| Safety | 5-star Bharat NCAP, 6 airbags, Level 2 ADAS |
| Tech & Comfort | Digital cockpit, Dolby Atmos audio, Panoramic sunroof, Ventilated seats |
| Booking & Trim Highlights | ₹11,000 booking; 6 trim options with AWD on top levels |
| Price Estimate | ₹9–18 lakh |
| Rivals | Hyundai Creta, Kia Seltos, Toyota Hyryder, etc. |
| Export Strategy | Plans to export to 100+ countries |